This notice applies to any online and mobile website, application, and digital service ("Services") of Wecord London ("Wecord", "we", "us" or "our"), as well as any information that we collect about you when you visit one of our stores in person.
It also describes your data protection rights, including a right to object to some of the processing which Wecord carries out (e.g. direct marketing). More information about your rights, and how to exercise them, is set out in the “What rights do I have?” section. You can also learn about cookies and similar technology in this notice.
What information do we collect?
The following categories of personal data will be collected about you in connection with your interaction with us and use of our Services, including but not limited to when you purchase products on our Services, complete forms on our Services, submit user-generated reviews or ratings, engage in any social media functions on our Services, and when you visit one of our stores in person.
Information you give us
- Personal identification information such as your name, date of birth, and gender;
-contact information such as email address and telephone number;
-demographic information such as postal address;
-financial information such as credit/debit card numbers;
-your purchase history;
-if you have completed a survey or entered a competition with us;
-if you contact us by phone, email, or otherwise, we will keep a record of that correspondence; and
-your marketing preferences, including any consents you have given us when you subscribe to our newsletter or set up an online account.
Information We Collect Automatically
- Information related to the browser, device, or operating system you use to access our Services;
- Your IP address, the website you came from, information on actions taken on our Services including but not limited to pages viewed, dates and times of visits, time spent on each page, products viewed, clicked on, added to your basket, and purchased;
- Information We Receive from Third Parties
- Sometimes we receive personal data about you from third parties when you engage with our Services through social media, or other non-Wecord sites or applications. Those sites will share personal data with us including, but not limited to:
- The content you have viewed or interacted with;
- Information about advertisements within the content which you have been shown or clicked on;
- Your IP address, registered beacons, or GPS (geo-location) signals you have received;
- Publicly available information;
- Non-personal information used to supplement existing information, such as demographics and affluence metrics (e.g. social-demographic groupings through matching postcodes).
- The privacy notices for these sites and applications will contain more detail about this and how to change your privacy settings on those sites and applications.
How Do We Use This Information, and What Is the Legal Basis for This Use?
- We process your personal data for the following purposes:
- To fulfill a contract, or take steps linked to a contract including fulfilling any orders you place. This includes:
a) Processing your order, registration for the Services, or entry to a competition;
b) Providing the Services, to communicate with you about them or your account with us;
c) Communicating with you (including by email and SMS) and providing our customer services;
d) Verifying your identity; and
e) Sending you information about changes to our terms or policies.
- To conduct our business and pursue our legitimate interests, in particular:
a) We will use your personal data to provide products and Services you have requested, and respond to any comments or complaints you may send us;
b) We monitor use of our Services, and use your personal data to help us monitor, improve and protect our products, content, Services and websites, both online and offline;
c) We use your personal data to personalize our products and Services for you;
d) To prevent, investigate and/or report fraud, misrepresentation, security incidents or crime, in accordance with applicable law;
e) We use information you provide to investigate any complaints received from you or from others, about our website or our products or services;
f) We will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation);
g) To create a profile of your interests and preferences, and personalize content and advertising for you, so that you only receive content and marketing communications that are relevant to you;
h) Where you have purchased products from us, to send you marketing emails and texts, unless you have either: asked us not to; or, we have asked for your consent, in which case your consent will form the appropriate lawful basis for our data processing; and
i) To send you marketing communications by post.
- Where you give us your consent, we will use your personal data:
a) To send you newsletters and other promotional material about our Services by email and text (for instance, this will include where you have signed up to receive our newsletters, or have provided us with your consent to receive marketing communications at the point of checkout or when setting up an account), and to use technologies to check if these have been received and opened to help make our communications relevant to you. Please note that in certain circumstances, we may be relying on our legitimate interests to send you marketing emails (see above);
b) To place cookies and use similar tracking technologies (as set out in the "Cookies" section and the information provided to you when those technologies are used);
c) To invite you to take part in market research (where consent is required); and
d) On other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.
- For purposes which are required by law:
a) In response to requests by government or law enforcement authorities conducting an investigation.
Relying on Our Legitimate Interests
We have conducted balancing tests for all the data processing carried out on the basis of our legitimate interests, as described above. Information on any of our balancing tests can be obtained by contacting us using the details provided below.
Who Will We Share This Data With, Where and When?
With your consent (where required), we share your personal data with trusted third-party service providers, suppliers, affiliates, divisions, partners, sponsors, agents, and representatives engaged to perform business-related functions on our behalf. For example, to:
(i) Conduct research and analytics;
(ii) Create content;
(iii) Provide customer support services;
(iv) Maintain databases;
(v) Fulfill orders;
(vi) Handle payments;
(vii) Host Services;
(viii) Administer contests;
(ix) Collaborate with service providers that conduct or support marketing, including service providers in the US and UK that send postal marketing on our behalf;
(x) Engage third-party providers who may send you direct mail.
How Long Will We Retain Your Data?
For personal data processed for marketing purposes or with your consent, we process the data until you request us to stop and for a brief period afterward (to enable us to fulfill your requests). We also maintain a record of your request not to receive direct marketing or to process your data indefinitely, ensuring we honor your preferences in the future.
For personal data processed in connection with performing a contract or for a competition, we retain the data for 6 years.
For registration data, excluding the situations outlined above, we retain your data for 6 years.
What Rights Do You Have?
You possess the right to request a copy of your personal data, rectify, delete, or restrict (halt any active) processing of your personal data. You can also obtain the personal data you provided to us for a contract or with your consent in a structured, machine-readable format and ask us to transfer (port) this data to another controller.
In certain circumstances, you can object to the processing of your personal data. This applies especially where processing the data isn't necessary to fulfill a contractual or legal requirement, or where the data is used for direct marketing.
It's important to note that these rights may have limitations. For instance, if fulfilling your request would disclose personal data about someone else, infringe on the rights of a third party (including ours), or if you ask us to delete information we are legally required to retain or that we have legitimate interests in keeping. We will inform you about any relevant exemptions we rely on when addressing your requests.
To exercise any of these rights or to acquire additional information, such as a copy of a legitimate interests balancing test, you can reach out to us using the provided contact details below. If you have unresolved concerns, you have the right to lodge a complaint with an EU data protection authority where you reside, work, or believe a breach may have occurred.
Please be aware that where we need your personal data to adhere to legal or contractual obligations, providing such data is mandatory. If you fail to provide this data, we may not be able to manage our contractual relationship with you or fulfill our obligations as required.
Withdrawing Consent or Objecting to Direct Marketing
If we rely on your consent to send you marketing communications (for example, when you subscribe to our newsletter or provide consent for marketing communications during checkout or while creating an account), you can withdraw that consent whenever you wish. However, please note that we may have other legal grounds to process your data for different purposes, as mentioned above. There are cases where we might send you direct marketing without needing your consent, relying on our legitimate interests (such as when you are already a customer).
In any scenario, you have the option to unsubscribe from receiving our marketing emails. You can do this by clicking the "unsubscribe" link at the bottom of our emails or by getting in touch with us using the provided contact details below.
You also have an absolute right to opt-out of all data processing carried out by us for marketing purposes. This includes declining marketing emails and profiling activities where we customize the content, advertisements, and marketing communications you receive about our products and services. You can exercise this right at any time by contacting email@example.com.
We have implemented physical, electronic, and managerial procedures with the aim of preventing unauthorized access, maintaining data security, and ensuring the proper use of the personal data we collect online.
The nature of these safeguards varies based on the sensitivity of the personal data we collect and store.
While we take appropriate steps to safeguard against unauthorized disclosures of personal data, we cannot guarantee that your personal data will never be disclosed, altered, or destroyed in a manner inconsistent with this privacy notice.
Our Services are not designed for or directed at children under the age of 18. We do not knowingly request personal data from children under the age of 18 or solicit them for personal information.
When you visit the Services, we may store some information (commonly known as a "cookie" or similar technologies) on your device. Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Cookies are specific to the server that created them and cannot be accessed by other servers, which means that they cannot be used to track your movements around the web.
Cookies can be categorised in accordance with the categories found in the ICC UK Cookie guide as set out below:
a) strictly necessary cookies - these cookies are essential in order to enable you to move around a website and use its features and enable services you have specifically asked for. Consent is not generally required for these cookies;
b) performance cookies - these collect information about how visitors use a website, for example, by recording which pages users go to most often (usually on an anonymous basis);
c) functionality cookies - these cookies allow a website to remember the choices a user makes, such as a user name or language preference; and
d) targeting or advertising cookies - these collect information about a user's browsing habits and are usually placed by advertising networks with the website operator's permission.
Cookies can also be categorised in accordance with how long they are saved on your device. "Session cookies" are short-term cookies that are only saved on the computer's memory for the duration of a user's visit to the website, whereas "persistent cookies" remain saved in the computer's memory for a set period of time, even after the browser session has ended.
How to Manage & Remove Cookies
If you are using our Services via a browser, you can change your cookie preferences and withdraw your consent at any time using the Cookie Preferences Centre.
You can find more detail about the third parties which place cookies on our Services here.
The Help menu on the menu bar of most browsers also tells you how to prevent your browser from accepting new cookies, how to delete old cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether.
If you are using our Services via an application, then you can change your consent by following the relevant application’s directions. In addition, the operating system for your device provides instructions on how to prevent tailored advertising and how to reset your device's advertising identifier.
Who is the data controller?
The data controller for your information is "BNB INVEST LTD" the owner of the trade mark "Wecord London™" a trade mark owned by , which you have a relationship with or which manages the website you have visited. Please find our contact details below.
How do I get in touch with you?
We hope that we can satisfy any queries you may have about the way we process your data. If you have any concerns about how we process your data or would like to opt out of direct marketing, you can get in touch at firstname.lastname@example.org.
Changes to this Privacy Notice
From time to time, we may update this notice. We will notify you about any upcoming material changes by either sending you an email to the email address you most recently provided to us or by prominently posting a notice on our Services. We encourage you to periodically check back and review this notice so that you know what personal data we collect, how we use it, and with whom we share it.