Wecord London: Handcrafted Luxury Accessories Since 2018
Wecord London is a luxury fashion accessories brand born from a passion for gemstones, colour, and the art of handcrafting. Established in London in 2018, our journey began long before with our founder collecting rare gemstones on his travels around the world, transforming them into one-of-a-kind cord bracelets for friends and family. That same spirit of personal expression and meticulous craftsmanship runs through every piece we create today.
From our signature Soho cord bracelets, named after the vibrant London neighbourhood, to our Duke and Oliver watch collections, every Wecord creation is handmade by skilled artisans in our own ateliers. We use 925 sterling silver, lab-grown diamonds, and sustainably sourced materials to deliver pieces that are beautiful, durable, and kind to the planet.
What Makes Wecord Different
Unlike mass-produced accessories, every Wecord product is handcrafted with care. Our fine jewellery and watches are made from premium materials including rhodium-plated sterling silver and lab-grown pavé diamonds, designed to never tarnish or change colour. Whether you choose a bold Regent bracelet, a delicate Heart cord bracelet, or a statement London-inspired fragrance, you're wearing something truly unique.
Our Bracelet Lab takes personalisation even further. This one-of-a-kind tool lets you design your own bracelet from over 25 cord colours, creating a piece that reflects your style, your story, or your favourite colours. It's the perfect way to create meaningful customisable gifts for loved ones.
A Sustainable Luxury Brand
At Wecord London, addressing climate change is a core commitment. We use recycled and sustainable materials in our packaging, lab-grown diamonds that are environmentally responsible, and follow the GHG protocol to minimise energy waste across our production facilities. Every order arrives in our iconic environmentally conscious packaging, which can be personalised with a special message, because luxury and sustainability can go hand in hand.
Visit Wecord in London
Experience our collections in person at our flagship boutique at 60 Beauchamp Place, London SW3, in the heart of Knightsbridge, just moments from Harrods. Our team is always on hand to help you find the perfect piece or create a bespoke design. We also offer worldwide shipping with super-fast delivery in 48 hours, a 2-year worldwide warranty, and free returns within 15 days.
Explore Our Collections
Frequently Asked Questions
Wecord London is a luxury fashion accessories brand established in London in 2018. We specialise in handcrafted cord bracelets, watches, fine jewellery, perfumes, and leather goods. Every piece is made by skilled artisans in our own ateliers using premium materials including 925 sterling silver and lab-grown diamonds.
Our cord bracelets feature premium woven cords paired with clasps and charms crafted from 925 sterling silver with rhodium plating. Select collections such as the Soho Pavé feature lab-grown diamonds. All materials are chosen to be durable, tarnish-resistant, and sustainably sourced, so your bracelet will not change colour over time.
Yes! Our Bracelet Lab lets you design a completely custom bracelet. Choose from over 25 cord colours and select your preferred clasp and charm to create a piece that's uniquely yours. It's also a wonderful way to create a personalised gift. Visit our customisable gifts page for more options including engraving.
We have a detailed size guide to help you find the perfect fit. If you're still unsure, our customer service team is always happy to assist. Get in touch and we'll help you choose the right size.
Absolutely. Wecord London ships worldwide with super-fast delivery in as little as 48 hours. Every order is beautifully wrapped in our signature eco-friendly packaging. For full details on shipping costs and delivery times, visit our Shipping & Returns page.
We offer free returns and exchanges within 15 days of receiving your order. Items must be in their original condition and packaging. For complete details, please visit our Shipping & Returns page or contact our team.
Yes. Every Wecord product comes with a 2-year worldwide warranty. Our pieces are carefully handcrafted using the finest materials and are designed to last. They will not tarnish or change colour with everyday wear.
Our London flagship boutique is located at 60 Beauchamp Place, Knightsbridge, London SW3. We also have stores across the UAE including Dubai Mall, Bluewaters Island, and Al Khawaneej Walk, as well as locations in Saudi Arabia and Lebanon. Visit our Store Locator for a full list and directions.
Our most loved collections include the Soho Collection, our signature cord bracelet range available in silver, gold, and pavé diamond finishes, the Regent Collection featuring our iconic double-wrap design, and the Duke Watch Collection known for its distinctive interchangeable cord straps. The Heart Collection and Clover Collection are also popular choices, especially as gifts.
Join our Wecord Rewards programme to earn points on every purchase, which you can redeem for discounts on future orders. Simply create an account, and your points will accumulate automatically. It's our way of thanking our loyal community of Wecorders.
Yes, you can track your order at any time using our Order Tracking page. Once your order has been dispatched, you'll receive a confirmation email with your tracking details.