Square watches
In a world of round dials, a square watch stands apart. The Duke Collection from Wecord London is built around a clean rectangular case that gives ...
See moreIn a world of round dials, a square watch stands apart. The Duke Collection from Wecord London is built around a clean rectangular case that gives the watch an architectural quality most timepieces simply do not have. The proportions are deliberate. The large model at 41mm by 32mm and the small model at 35mm by 24mm both carry an ultra thin profile of just 6mm, making these some of the slimmest square watches available at any price point. Inside, a Swiss Ronda 1062 quartz movement delivers the precision you expect from a Swiss calibre. Outside, anti reflective sapphire crystal protects the dial with the same material used by the most prestigious watchmakers in the world. The Duke small starts at £290 and the Duke large at £370.
Square and rectangular watches have always occupied a particular place in watchmaking history. They reject the convention that a watch face should follow the natural curve of the wrist and instead impose a different kind of geometry, one rooted in design, architecture and visual confidence. The Duke takes that tradition and filters it through a distinctly London sensibility. The lines are precise but never aggressive. The case is slim but never fragile. The dial is clean but never empty. It is a square watch that earns its place on the wrist through quality and proportion rather than size or decoration. Available in dial colours including Black, Navy Blue, Green, Burgundy, Salmon and Pink, and in natural gemstone dials featuring Tiger's Eye, Malachite, Lapis Lazuli and Onyx, the Duke offers more variety within the square watch category than most brands offer across their entire range.
Every Duke watch ships free across the UK with delivery in 1 to 3 days, arrives in premium Wecord packaging and carries a 2 year international warranty with a 15 day return and exchange policy. Visit the Wecord boutique at 60 Beauchamp Place in Knightsbridge, London SW3, to try on both sizes and find the fit that works for your wrist. Pair your Duke with a cord bracelet from the Wecord collection for the layered wrist look that has become one of the brand's most recognisable style signatures.
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Square watches
Why Choose a Square Watch
Round watches account for the vast majority of what the market offers. That is precisely why a square watch carries a different kind of presence. It is a deliberate choice rather than a default one, and people notice. The rectangular shape of the Duke creates cleaner lines on the wrist, sits flatter against the skin thanks to its 6mm profile, and gives the watch a visual relationship with architecture and design that round watches simply cannot achieve. Square watches have a long heritage in luxury horology, from the earliest Art Deco timepieces of the 1920s through to some of the most iconic watches ever made. The Duke draws from that heritage while keeping its design language unmistakably modern. It is not a vintage reissue or a retro homage. It is a contemporary square watch designed in London with the confidence to stand on its own.
The Duke Large Model
The Duke large at 41mm by 32mm and £370 is the statement piece. At 105 grams on the wrist, it has a satisfying weight that communicates quality without ever feeling heavy. The extra width compared to the small model gives the dial more space, which means the hour markers and hands have room to breathe and the textured 3D dial surface that is a hallmark of the Duke design becomes more visible and more engaging. The large model is the most popular choice for men and for women who prefer a bolder watch presence. Dial colours include Black for those who want maximum contrast and readability, Navy Blue for a richer alternative that still reads as formal, Green for a contemporary edge, Burgundy for warmth and character, and Salmon for a softer tone that pairs beautifully with lighter skin tones and summer outfits. The Duke Gemstones at £390 is available exclusively in the large model, featuring natural stone dials in Tiger's Eye, Malachite, Lapis Lazuli and Onyx that make every watch visually unique.
The Duke Small Model
The Duke small at 35mm by 24mm and £290 is the more refined option. At 74 grams it sits lighter on the wrist and its compact proportions give it a jewellery like quality that the large model deliberately avoids. The small Duke is the most popular women's square watch in the Wecord range but it also suits men with slimmer wrists or those who prefer a watch that does not command attention. The ultra thin 6mm profile means it slips beneath a shirt cuff without catching, making it one of the most practical dress watches available at this price. Dial colours include Pink, which is exclusive to the small model, alongside Black, Navy Blue, Green, Burgundy and Salmon. The Duke with Diamonds at £370 for the small model adds lab grown diamond hour markers to the dial, bringing a visible sparkle that elevates the square watch into fine jewellery territory.
Gemstone Dial Square Watches
The Duke Watch Gemstones at £390 is one of the rarest things in the square watch market: a Swiss movement timepiece with a natural stone dial at an accessible price. Each dial is cut from a single piece of natural gemstone, which means every watch carries its own unique pattern and character. Tiger's Eye produces warm golden brown striations that shift and catch light as the wrist moves. Malachite delivers deep green banding with a depth that changes depending on the angle. Lapis Lazuli offers a rich, saturated blue that has been prized in jewellery and art for thousands of years. Onyx brings a clean, bold black surface that gives the watch its most formal and dramatic expression. These are not printed or painted effects. They are the natural beauty of the stone itself, set behind anti reflective sapphire crystal and housed in a 316L stainless steel case with Swiss movement precision. At £390, the Duke Gemstones occupies a space in the market that very few other square watches can claim.
Ultra Thin Square Watch Design
At 6mm thick, the Duke is one of the thinnest square watches you will find at any price point. Most watches in this category sit between 8mm and 12mm, which means the Duke is roughly half the thickness of many competitors. That thinness is not achieved by compromising on what is inside. The Swiss Ronda 1062 quartz movement is compact enough to deliver full precision within the slim case, and the 316L stainless steel construction maintains the structural integrity that a quality watch demands. The practical benefit of a 6mm profile is that the watch sits flat against the wrist, slides effortlessly under a cuff and never catches on clothing or furniture. It wears like a second skin rather than a piece of equipment. This is the quality that makes the Duke work equally well with a formal shirt and with a casual outfit, because it adapts to whatever you are wearing rather than competing with it.
Limited Edition Square Watches
The Limited Edition Duke models bring exclusive colourways to the square watch collection in restricted numbers. Current limited editions are available in Green and Burgundy in the small case size, with both standard and diamond set versions. Once a limited edition run sells through, those specific colour combinations are retired permanently. The Limited Edition carries the same Swiss Ronda movement, sapphire crystal, stainless steel construction and ultra thin profile as the standard Duke. For those who want their square watch to be something that not everyone else is wearing, these limited runs offer genuine exclusivity at the same quality standard as the core collection.
Pairing a Square Watch with Cord Bracelets
The Duke's rectangular case and slim profile make it one of the best watches in the Wecord collection for pairing with cord bracelets. The angular lines of the square case create a visual contrast against the soft curve of a cord bracelet, and the 6mm thickness means the bracelet and watch sit at the same height on the wrist rather than the watch towering above it. A Duke in Black with a Regent cord bracelet in Dark Grey creates a refined, masculine wrist. A Duke in Pink with a Heart cord bracelet in Light Pink creates a soft, romantic pairing. A Duke Gemstones in Tiger's Eye with a Soho bracelet in Mocha ties warm tones together beautifully. The watch and bracelet combination is one of the signature Wecord looks and the square Duke is the most popular watch choice for building it.
Square Watches as Gifts
A square watch makes a particularly memorable gift because it shows that the buyer chose something with intention rather than defaulting to the most obvious option. The Duke small at £290 is an accessible entry into Swiss movement square watchmaking. The Duke large at £370 offers a bolder presence. The Duke with Diamonds at £370 adds visible luxury. And the Duke Gemstones at £390 delivers a natural stone dial that makes the gift visually one of a kind. For the recipient who already owns watches, the Kensington leather watch roll is a natural companion. Browse gifts for him and gifts for her for curated selections that combine watches with cord bracelets, jewellery and fragrances.
Frequently Asked Questions
What is the Duke square watch made from?
The Duke is crafted from 316L stainless steel with an anti reflective sapphire crystal covering the dial. It is powered by a Swiss Ronda 1062 quartz movement. The case is just 6mm thick, making it one of the thinnest square watches on the market. Lab grown diamonds are featured on the Diamond models and natural gemstones on the Gemstone models.
How much does a Wecord square watch cost?
The Duke small model starts at £290. The Duke large model is £370. The Duke small with Diamonds is £370. The Duke Gemstones with natural stone dials is £390 for the large model. All watches include free UK delivery and a 2 year international warranty.
What sizes are available in the Duke square watch?
The Duke small measures 35mm by 24mm and weighs 74 grams. The Duke large measures 41mm by 32mm and weighs 105 grams. Both share the same ultra thin 6mm profile. The small is popular with women and those who prefer a more compact watch. The large suits those who want more wrist presence and a larger dial.
Is the Duke watch actually square or rectangular?
The Duke case is technically rectangular rather than perfectly square, with proportions of 41mm by 32mm for the large and 35mm by 24mm for the small. In watch terminology, rectangular dial watches are commonly grouped under the "square watches" category to distinguish them from round dial designs. The Duke's rectangular proportions give it a more refined and elongated look compared to a perfectly square case.
What gemstone dial options are available?
The Duke Gemstones at £390 is available in Tiger's Eye, Malachite, Lapis Lazuli and Onyx. Each dial is cut from a single piece of natural stone, so every watch has a unique pattern. Tiger's Eye shifts with golden brown striations. Malachite features deep green banding. Lapis Lazuli has a rich blue depth. Onyx presents a bold black surface.
How thin is the Duke square watch?
The Duke has an ultra thin profile of just 6mm. This is significantly thinner than most watches, which typically range from 8mm to 12mm. The slim profile allows the Duke to sit flat against the wrist, slide comfortably under a shirt cuff and wear as naturally with formal attire as it does with casual outfits.
Is the Duke square watch suitable for women?
Yes. The Duke small model at 35mm by 24mm and 74 grams is designed to sit beautifully on women's wrists. Dial colours include Pink, which is exclusive to the small model. The Duke with Diamonds at £370 adds lab grown diamond hour markers for a jewellery like quality. Browse the women's watches collection for the full range of options.
Can I wear a square watch with a bracelet?
Yes. The Duke's 6mm profile leaves comfortable room for a cord bracelet on the same wrist. The rectangular case shape creates an appealing visual contrast against the curve of a cord bracelet. The Soho and Regent collections are the most popular cord bracelets to pair with the Duke.
Where can I try the Duke square watch in person?
Wecord has a boutique at 60 Beauchamp Place, London SW3, in Knightsbridge near Harrods. The team can help you try on both the small and large models, compare dial colours and gemstone options, and find the right fit. Watches are also available online with free UK delivery in 1 to 3 days.
What is the return policy for Wecord square watches?
Wecord offers returns and exchanges within 15 days of purchase. If the watch is not right, the process is straightforward. Every watch carries a 2 year international warranty covering material and craftsmanship defects.