About Us

In 2018, we launched our first collection of cord bracelets, but Wecord's journey started much earlier with our founder's passion for gemstones and travel. He collected rare gemstones as souvenirs on every trip, crafting handmade bracelets adorned with these charms for himself, friends, and family. After 6 years of dedicated work, Wecord bracelets gained considerable recognition for their exceptional quality and accessible prices. We are proud to have expanded our offerings to include new segments such as watches, fine jewellery, and perfumes, which have become iconic to our brand. Today, as a global brand, we have established our headquarters in both London and Dubai. Our products are available in over 30 stores worldwide, reaching discerning clients who ap- preciate our commitment to craftsmanship and style. In pur- suit of creating a remarkable shopping experience, we have proudly opened our flagship store in Dubai Mall, known to be the largest mall in the world. As we continue to write the next chapter of our story, we invite you to join us on our journey of discovery.

Our vision is to become leaders in our field by offering high - quality products that combine innovation and craftsmanship. We strive to empower our customers by providing unique and sustainable products that meet and exceed their expectations. We believe in the importance of sustainability and social responsibility and aim to make a positive impact in the communities we operate in. We aspire to build long - term relationships with our customers and partners, founded on trust, quality, and excellence.

At Wecord, we are proud to create each of our bracelets in our own dedicated work- shops. As jewellers, our artisans use traditional techniques by hand, ensuring that every piece is crafted with the utmost care and precision. From assembly to polishing, each bracelet is carefully handmade to meet our high standards. In our workshops, we prioritize quality at every stage. Every cord bracelet goes through strict quality control, ensuring durability and long-lasting wear. This hands-on process reflects our commitment to craftsmanship, with every bracelet showcasing the skill and artistry of our team.

With an average age of 27, Wecord London’s team is both young and dynamic. Our diverse family comprises over 20 colleagues working across various departments, from customer service and the warehouse to accounting and the design studio. This broad range of expertise and backgrounds enhances our innovative spirit and ensures we deliver excellence in every aspect of our business. As with any brand, Growth is a key focus for us, not just the expansion of production and enhancement of retail partnerships, but most importantly, personal growth. We are committed to prioritising training and coaching to support and advance individual development, ensuring exceptional results while maintaining a supportive and inclusive work environment.