Currently valued at just over $350 billion, the global jewellery market is projected to grow at a rate of 4.7%, which will elevate its value to $482 billion by 2030, according to Matter Of Form. However, the coming years will also witness significant shifts in market shares and demand,
While diamonds may be forever, audiences certainly are not. Studies indicate that Gen Z and Generation Alpha will possess considerable spending power in the fashion and jewellery industries over the next decade. Yet, what some perceive as chaos, others recognize as opportunity or progress. Our vision is to concentrate on the shifts influencing the fine jewellery industry in both the short and long term, from modern sustainable innovations to the impact of technology and artificial intelligence.
At Wecord, sustainability is not just a commitment; it’s a practice embedded in every aspect of our brand, including our packaging. From jewellery and accessories to e-commerce and watch packaging, we ensure that our materials are recyclable, reusable, and eco-conscious, minimizing environmental impact while maintaining the highest quality standards.
Our jewellery and accessories packaging are designed with longevity in mind. Rather than using single-use materials, we opt for durable, high quality boxes that can be repurposed for storage, gifting, or display.
We use Lab-Grown Diamonds, minimizing the social and environmental impact associated with mining and bringing much needed environmental safeguards and water protection to mining communities. We also embrace lab-grown gems that offer a low-impact alternative to traditional gemstone mining.
For our watches, packaging is just as thoughtfully curated. Our watch boxes are reusable and recyclable, allowing customers to repurpose them for safekeeping or as functional organizers. These boxes maintain structural integrity while crafted from eco-friendly materials, proving that luxury and sustainability can coexist.
Additionally, we recognize the importance of biodegradability in packaging materials. The products are shipped in carton-free packaging for a lower environmental impact. Furthermore, The paper inserts used within our packaging are made from biodegradable materials, breaking down naturally over time without leaving harmful residues. This small yet significant step ensures that every packaging element is designed with the planet in mind.
With increasing environmental awareness, many designers have started using sustainable and eco-friendly materials in jewellery design. This movement emphasizes responsible jewellery use, reflecting the modern trend toward environmental conservation. Recycled metals and sustainable gemstones are utilized, demonstrating a commitment to nature. This approach in jewellery design is part of a more significant shift toward sustainability in all aspects of life.
Sustainability is a journey, and we continue to explore innovative ways to improve our packaging practices and use environmentally friendly materials for our products. Conscious choices today create a better tomorrow.
